It takes a lot of creativity and persistence to break into the direct sales market in Asia. Led by Vijay Eswaran, the Qi Group of Companies has, in a relatively short period of time, established itself as an innovative force to be reckoned with in this highly competitive market.
The Qi Group was founded in 1998. It’s flagship subsidiary, Q-Net, combines the traditional direct sales business with e-commerce technology. It’s lines of business include telecommunications, lifestyle and leisure, luxury and collectibles, hospitality and travel and education.
Born in Malaysia, Eswaran completed his higher education in England and the United Sates. After working a series of odd jobs, Eswaran worked in the corporate world in the United States for prestigious companies such as IBM. In the 1990s he returned to Asia to try his hand at entrepreneurship.
In 1998, Eswaran and his group obtained the rights to sell commemorative Gold Coins for the upcoming 2000 Olympics in Sydney, Australia. Although sales had already been going on for two years, by the time the Olympics came around Eswaran’s upstart company had secured a bronze medal of its own, being the third of forty two companies worldwide in sales revenue.
Since then, the Qi Group and Q-Net have diversified their offerings. Q-Net has expanded beyond collectibles and introduced a wide range of products in the field of health, wellness and lifestyle. The products work well for a direct selling models, as budding entrepreneurs can find a product that colleagues can purchase and, in turn, find other interested parties. It is therefore not surprising that Qi Group has seen exponential growth in less than 20 years with a growing independent sales force. Here’s a link to Vijay Eswaran’s Facebook page.
Qi Group is headquartered in Hong Kong, with regional corporate offices throughout Southeast Asia. Recently Qi Group has made an aggressive push into the Indian market. Eswaran, who is of Indian heritage, has long recognized that India is an untapped market for Qi Group’s products. One challenge that Eswaran and Qi Group have met head on is India’s laws concerning direct sales. As a result of bad experiences with Ponzi Scheme marketers India has laws which strictly oversee and even prohibit many forms of direct sales. Eswaran hopes that the Qi Group can bring not only its products, but its expertise to assist India with developing a robust regulatory regime that allows for entrepreneurship while outlawing scam artists. Under Eswaran’s leadership, Qi Group is also shifting many of its production centers to India. Here’s a link to Vijay Eswaran’s Twitter page.
As Qi Group’s success continues, Eswaran looks forward to expanding a business that was once seen as a small player in the niche market of collectibles to a regional leader in direct sales of a wide variety of products.